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Proudly part of Publicis Groupe Africa, Arc is an intelligent, data-driven marketing agency.

We blend data science and creativity to make our clients more profitable.

Our data-centric approach allows us to strategically target the right people at the right time with the right message, generating engagement and ultimately resulting in increased acquisition and strong retention of your customers.

We take insights from data at every touchpoint, to refine strategies, drive sales and seamlessly integrate retail, social, digital and CRM communications.

data is at the heart of what we do
– we call it irresistible commerce.

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