Creative Showcase

Creative Showcase

When it comes to ideas, words, design and execution – the Arc team is a one-stop shop.

Across the spheres of digital, social, direct and even outdoor marketing, we bring ideas to life, in almost any way you can imagine. Whether it’s content creation, emails, motion graphics, books, Facebook & Instagram ads, animation, posters, specialised DTP, annual reports, photo retouching, direct mailpacks, or image manipulation – here’s just a taste of what our creatives get up to on a daily basis…

Chappies Cola launch

Nothing tastes like bubbles like the NEW Chappies LIMITED EDITION flava! We used vibrant motion graphics to bring this message to life on social media.

DirectAxis Dream To Drive competition

Every year, DirectAxis gives a car to one lucky winner. Arc partnered with DirectAxis to conceptualise and produce the video for their 2020 Dream To Drive competition. Arc made the whole experience very special for the winner and his family by giving them a fun-filled day of touristy activities in Cape Town. Watch the moment as it unfolds!

M&M’s & Skittles Halloween movie posters

Nothing is more ‘scarily shareable’ than M&M’s and Skittles – especially when it comes to Halloween! So, to build up a little excitement, we used our favourite sweet treats to reimagine a series of “scary” – and fun – horror movie posters!

City of Cape Town Annual Report 2018/19

This 350 page A4 report provides information about the City of Cape Town administration’s financial, operational, social and environmental performance for the 12 months in review. View the full report here.

Courvoisier social media influencer campaign

See how we moved a premium brandy from 3rd to 2nd position – just through social media.​ View the full case study here.

Cape Town’s Old Granary

This beautifully designed coffee table book records the story of the Granary building and its restoration. It provides a chronicle of the events leading up to the fully restored complex. It also acknowledges the dedication of everyone who worked on the project, especially the men and women whose hands made this project a reality.

Rhodes Juiced for Summer campaign

By putting their delicious flavours – both existing and new – in the limelight, we came up with a summer explosion campaign for Rhodes Juices. The campaign was supported by a competition where a lucky juicer could walk away with a summer holiday to the value of R50 000!

Royco website overhaul

With Royco’s updated brand positioning, the brand is dismantling the expectations we have of picture-perfect meals and promoting a new kind of food experience: a perfectly, imperfect one. By looking at all the ownable visual assets and elements, a design language was created that makes Royco recognisable, feels refreshed and continues to be a great, proudly South African product.

OREOS social media content

We’re always good together, but right now we’re better apart. Stay safe. Stay home. Stay playful. #OREOStayPlayfulAtHome

Back to school juice boxes

The Rhodes Food Group have a great range of 200ml juice boxes and we came across a fun insight – these juice boxes are great for lunchboxes and that the back-to-school timeframe is the best place to share this happy insight.

Burger King post lock down Whopper®-ready workout

Just because the Whopper® was about to make its much-anticipated return, it didn’t mean that everyone was really ready for it. So we did what we could to help them prepare.

Orbit & Just One Thing

Orbit made a pledge and changed their packaging to be more environmentally friendly. This campaign asks Orbit fans to pledge something they will add to the effort. Take the #JustOneThing pledge and for every 10 pledges received, Orbit and Greenpop planted a tree!


Lockdown makes you hungry! With TUC, there are so many ways to keep busy while you stay at home.

Careers at the City of Cape Town

The City of Cape Town is a world class employer, with over 27 000 staff members who work in a wide range of disciplines. They are committed to retaining, growing and attracting talent. We created this publication to offer insight into the City’s careers and possible study opportunities. View the full publication here.

Cape Town’s Drought Crisis Communication

This publication highlights how the City of Cape Town communicated with its residents and other stakeholders during the drought crisis. The publication is packaged in a see-through outer-sleeve filled with a small amount of water to achieve a special effect on the cover. It also comes with a water drop USB containing a PDF of the publication.

Image retouching

Arc has a world-class DTP and retouching team working primarily with digital photography. We use photograph editing software to enhance images by correcting resolution and composition, cropping images and adjusting tone, color, saturation and brightness. Here are a few examples of before and afters.


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