One Day OnlyCase Studies
One Day Only needed to increase transaction volume as well as revenue via their e-commerce site onedayonly.co.za. They wanted a fast, always-on solution and a few quick wins.
Arc took over their Google Ads account and instead of charging the industry norm of 16,5% media com, we decided to charge a fixed hourly rate per month, allowing them to achieve best value from our work, and enabling us to continue running the account on an ongoing basis. We implemented Google Shopping, Google Optimise as well as various additional campaigns to help drive relevant converting traffic to the onedayonly.co.za website
In the first four months we saw a ROI of 2120% including media fees. Transactions increased by 156% on a month to month basis – and the client was overjoyed.