Royco Randomiser

Case Studies

Royco Randomiser

The Challenge:

Launch recipe & pasta bases to the South African market to inspire young South African home cooks.


  • The Royco Randomiser.
  • A pairing of relevant influencers with food and music genres.
  • Choose your music genre & favourite dish and they’ll entertain you.


  • People Reached: 700K+
  • 16 641 Clicks to microsite.
  • Increase in Prime margin

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