Stay Home. Stay Safe. Stay Informed: www.sacoronavirus.co.za
Tetra Pak – Milk for ChangeCase Studies
Tetra Pak needed a consumer facing campaign to build brand love amongst millennial youth.
- Find an influencer that appeals to the market (David Kau).
- Take a humorous approach to leverage off the influencers personality & following.
Over 850 000 video views (50% organic)