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Tetra Pak – Milk for Change

Case Studies

Tetra Pak – Milk for Change

The Challenge

Tetra Pak needed a consumer facing campaign to build brand love amongst  millennial youth.


  • Find an influencer that appeals to the market (David Kau).
  • Take a humorous approach to leverage off the influencers personality & following.


Over 850 000 video views (50% organic)


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