92 percent of people trust recommendations from individuals, even if they don’t know them, over brands and all other forms of advertising. This means that Influencer Marketing is no longer just about paying a celebrity to tweet.
One of the most important levers in our success at Arc is building trust between consumers and a brand. Without trust, any other form of advertising is simply a spray and pray approach.
The right Influencer Marketing strategy, execution and management enables a brand to leverage the effect of trusted referrals and spark interest among the influencer’s network.
This results in a higher lifetime value of customers with as much as 37% higher retention rates for customers acquired through Influencer Marketing.
Influencer Marketing’s impact on awareness can be multiplied at least by a factor of 2X when considering the unique content generated, a diverse link profile which significantly impacts SEO efforts. The network effect means that this form of marketing should be strongly considered in your marketing mix when awareness is required.
Over the last 10 years we have run some of the most successful influencer programmes in the country. Our experience in this field together with the right tools and reporting in terms of reach, relevance and resonance of the right influencers and audiences for your brand make us the number one Influencer solution for your brand.
Our clover Futurelife Smart Drink campaign won Best Viral Campaign of the year at the New Gen awards.
How do you let the youth test drive a car digitally? See how we achieved this through our Let your Tweets Drive campaign.